Monday, April 28, 2014

Pele Gold

The American Advertising Federation District 13 Hawaii held the annual Pele Awards over the weekend; for the best in year's Hawaii advertising, design & editorial features. 

Oahu mega agency, LCA-Anthology, swept the awards with 18 honors in multiple categories.

Part of an ongoing advertising campaign I've had the privilege of working on over the past couple of years, the ad below received a  Pele Gold & Silver Award! 

"Shave Ice"
Agency: LCA_Anthology Group
Creative Director: April Rutherford
Account Executive: Stefani Li-Zaborski
Client: Maui Visitors & Conventions Bureau
Pele Gold Award: Spread, Multiple Page or Insert (Four-Color)
Pele Silver Award: Travel & Tourism,  Magazine-Advertising

Thursday, April 17, 2014

Today's Ironic Moment

Coin Divers, Java Indonesia

Received an email today from an Art Buyer for a very slick glossy featuring editorial content of and targeted at the very well heeled. With the word LUXURY in it's title & planning a future feature on one of our island's well-known residents, the AB requested a quote for use of one of my portraits to run with the story. Pulling up very reasonable numbers from various resources, I responded with a very fair quote and fired it off in response. The reply came quickly that the budget was very tight and could we negotiate? Sure... why not? Wouldn't want to deny the penthouse dwellers, would we?

Wednesday, April 16, 2014