Fantastic read this morning on the issues faced by Ad Agencies when pitching work to clients... it seems many overlap with the issues we face when pitching ourselves and our work to them... loss of IP, budget concerns, clients not understanding our business models, inordinate amounts of useless paperwork, RFP requests & fulfillment.
Of special note in the article are ideas that creatives & clients are entering a partnership, aiming for the start of a long & mutually beneficial relationship...
I would encourage agencies to remember these very same points when it comes to dealing with the freelancers... we, too, wish to work together, form partnerships and provide work that is beneficial to not only the client, but to the agency brand and to our own businesses.
Read it here:
Of special note in the article are ideas that creatives & clients are entering a partnership, aiming for the start of a long & mutually beneficial relationship...
I would encourage agencies to remember these very same points when it comes to dealing with the freelancers... we, too, wish to work together, form partnerships and provide work that is beneficial to not only the client, but to the agency brand and to our own businesses.
Read it here:
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