When the immensely talented Saedene Ota calls, it's always with some tasty potential assignment and always a great opportunity to flex creative muscles. Sae, besides being the Creative Director of SaeDesign, one of the state's most sought after graphic design firms, is also the force behind Maui Thing, a new activewear/youthwear clothing line based on Maui. Launched, presumably in response to the popular Ainokea (translation: "I No Care" for our pidgin challenged readers) line of T-Shirts & stickers/decals, Maui Thing is a company making a difference for our island youth by transmitting the positive messages of community, conservation & environmentalism. Maui Thing's logo, an illustration of an octopus... and their motto, "Stuck On Good..." says it all.
Needless to say, when Sae called a couple of weeks ago asking if I was interested in shooting a new marketing campaign for the line, I was down for the task. Sae assembled a great crew of young, fresh and very cooperative talent for the production... most of them having never modeled professionally before. Add the very talented make-up artist Ryan and hairstylist Michelle to the mix and the day of shooting became almost effortless, very fun and extremely productive. The Market Street area of Wailuku, just steps outside my studio door & Kepaniwai Park on the way into Iao Valley served as location backdrops and lent a real island flavor to the production. Hat's off to all the young people involved. You did absolutely great & I had a blast working with all of you!
You can find Maui Thing clothing and accessories at their retail boutique located at 7 North Market Street in Wailuku. Telephone: 808.249.0215. You can also shop online at the Maui Thing website here. Get your kids "stuck on good" today.
Here are a few outakes from the day of shooting: