TED (Technology, Entertainment & Design) was founded in 1984 as a conference bringing together some of the world's most fascinating thinkers & doers. Each year TED awards an outstanding individual from one of those three fields with a $100,000 cash award and the opportunity to have one wish to change the world granted.
As part of his award, James Nachtwey requests the granting of this wish:
"I'm working on a story that the world needs to know about. I wish for you to help me break it in a way that provides spectacular proof of the power of news photography in the digital age."
On October 3rd, Nachtwey will get his wish. In conjunction with TED, his story and project "which highlight a shocking and underreported global crisis" will be revealed to the world simultaneously as it is distributed throughout the world via the web, news media and projected on monuments and public buildings. As incredible as this all may sound at first glance one must keep in mind that Nachtwey has been and is an ultra-credible witness to and reporter of the major stories occurring around the globe for over 30 years.
In this age of media consolidation, news organizations moved under the corporate guidance of major media's entertainment divisions and the outright Noise that substitutes for news in major media outlets, it seems that those interested in getting out the real important stories of the day face increasingly insurmountable hurdles imposed by ratings driven television & radio news broadcasts and the advertising driven news prints and periodicals. To that end, Nachtwey's approach to releasing his story (whatever it may be) may, in fact, override the traditional news & media outlets, forcing their hand in a way that has the potential to demand that this story grab the international headlines for at least a moment, regardless of sponsor, advertiser or ratings concerns.
We'll see what it is all about on October 3rd and if the story is 1.) worthy of international news focus (Nachtwey's involvement seems to guarantee that it will) and 2.) can this new method of building hype for a breaking story and then simultaneously disseminating that story in a method such as this actually force the hand of the traditional media to cover it. It has already grabbed my attention.
You can find out more about James Nachtwey, TED and the annual TED Prize and this year's winners by going here. The embeded badge at the top of this entry contains a link to the TED site that will redirect on Oct. 3rd to unveil the story. Stay tuned for more... and by all means, watch the video below for Nachtwey's talk before the TED committee and a slideshow of some of his incredible imagery.
Thanks to Rob at APE for the heads-up.