Tuesday, September 22, 2009

Real World Pricing

I have been quite remiss in updating entries of late. In an effort to bring you, dear reader, up to date, I call your attention to Rob Haggart's blog A Photo Editor.

Over the past couple of weeks, Rob has posted entries and examples of actual estimates & invoices for advertising & editorial photography assignments. For those of us working in Hawaii, whether seasoned pro or a newbie, these samples should be a real eye-openers.

The first samples Rob posted were estimates for a non-specific advertising assignment seeking world-wide rights of use for a two-year period, a second estimate for a pharmaceutical company (he goes on to elaborate that this estimate ended up being the middle bid price-wise and this photographer was not awarded the assignment for strictly creative reasons). Also posted in this entry were three editorial assignment invoices for what he describes as "glossy, celebrity-lovin' checkout mags...". The first of these invoice examples were intended for syndication, the second for a weekly publication and the third for a monthly publication. You will find Rob's entry here.

Again, a a little more than a week later Rob again tackled the subject by posting four more advertising estimates... one for a corporation's national, internal use only, one for national retail client's advertising, another for national use, one-time insertion, another for a national advertising client licensing web use only. Find these estimates here. Note that these estimates were all submitted in August of this year and that they were the winning bids. At the bottom of the estimate there is also a losing bid for the licensing of two assigned images, one year use unlimited, worldwide. In this estimate, Rob reports that the photographer was underbid and not awarded the assignment.

Now, onto a scenario a little more applicable to those of us working in the islands. The following day, Rob again posts three more estimates for REGIONAL advertising photography. The first estimate is an assignment to photograph 7 surgeons in two different locations locations, providing for a one-year exclusive license of those images in one city only. The second estimate in this entry is for production & usage of 4 photographs captured on location. This estimate includes a three-year, unlimited regional ("regional" not specified in this case) media use & in conjunction with TV use/broadcast license. The third estimate supplied in this entry is for a regional advertising client. The estimate provides for the capture & delivery of 32 portraits, allows for ten days of production/shooting time and grants unlimited use of 24 images in all media in the USA only. Note that these were also all winning bids as described by Rob. You'll find these estimates here.

One further note... when looking at these individual estimates, be sure to use the slider bar on the right side of each estimate to scroll down through all the itemized creative and production expense fees, arriving finally at the final bid amount.

No comments: